25 Weakass Corporate Statements Made by Brands that are Too Chickenshit to say “Black Lives Matter”

Hayley DeRoche
2 min readJun 3, 2020
  1. Madden Sports: “It’s G̶a̶m̶e̶ Time”
  2. Bratz dolls: “Our hearts break for George Floyd and the black community. Bratz has always been about diversity and inclusivity.”
  3. WNBA: “Bigger Than Ball”
  4. Old Navy: “at old navy, we believe that everyone is family, that we are better together, that we all belong.”
  5. Sephora: “In these times, I am reminded that we still have a lot of work to do. But we will do our part…”
  6. Wicked the Musical: “When we defy hate, we defy gravity”
  7. YouTube: “We stand in solidarity against racism and violence.”
  8. La Mer: “We stand with the Black community as allies, friends and family.⁣”
  9. LAFC: “We will continue to support and promote equality”
  10. NFL: “There remains an urgent need for action.”
  11. Spotify: “We stand with the Black community”
  12. Lululemon: “This matters. So we’re speaking up.”
  13. Google: “We stand in support for racial equality, and all those who search for it.”
  14. PureBarre Baltimore: “This Matters. It’s time for us to speak up.”
  15. Under Armour: “We stand for equality.”
  16. Facebook: “We stand with the Black community”
  17. Nike: For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. … Let’s all be part of the change. #UntilWeAllWin
  18. Pandora: “We stand against racism.”
  19. Apple Music: “We stand in solidarity with Black communities everywhere.”
  20. Star Wars/Disney/Marvel: “We stand for inclusion. We stand with our fellow Black employees, storytellers, creators, and the entire Black community.”
  21. Hulu: “We support Black lives. Today, and every day. You are seen. You are heard. And we are with you.”
  22. The Dallas Mavericks: “Rebounding takes a team effort and we will rebound together.”
  23. Tieks: “Our hearts ache for the pain and suffering the Black community has experienced for far too long and the senseless tragedies that have stolen far too many lives. … Together we will light the flame that will drive out the darkness and show us the way forward.”
  24. Hydroflask: [photo of a Black man with his daughter playing a guitar]
Screenshot of @ hydroflask on Instagram 6/2/20

25. Adidas: “R̶a̶c̶i̶s̶m̶”

--

--

Hayley DeRoche

Librarian, author of HELLO LOVELIES! (Audible Originals, 2019), writer, foster mom, regular mom, cool mom.